Vanity Fair Shines the Spotlight on Green Chemistry’s Promise: Beauty & Ethical Living Is Possible
Brigitte Tolson
Going green is one of the most important goals for many beauty brands. After all, the beauty industry is notorious for its massive environmental footprint and negative impact on the environment.
Thankfully, the rise of indie players in this business is paving the way for change. As small as these all-natural, independent brands are, they’re still proving themselves to be true powerhouses in terms of vision and technology, and major publications like Vanity Fair are paying attention.
For Vanity Fair’s February Issue, Green Chemistry’s vision for self-care and the environment was featured, highlighting that our goal of fusing these two principles can indeed go hand in hand.
It’s an excellent opportunity to shine the spotlight on our brand’s green promise: all-natural, great for the environment, ethically made, and free of harmful chemicals and fragrances.
For Green Chemistry, honoring that the skin is a system and an organ means we’re more conscious about finding ingredients proven to be beneficial and safe. To that end, we make it a point to explore direct sources for ingredients and make it a primary mission to find only the best of every medicinal plant nature offers. The result is a collection born out of thorough research and collaboration with chemists, Ayurvedic practitioners, dermatologists, and herbalists, including the ever-popular Phyto Glow, our product featured in the magazine.
By taking a greener approach, Green Chemistry promises to deliver age-defying results that can heal, nourish, and encourage you to cherish your skin using only food-grade ingredients. We can achieve this because we choose only to make products made with naturally-sourced botanicals at their peak quality.
Our lifelong commitment to initiatives that focus on environmental preservation not only guarantees a reliable skincare brand but support for advocacy that deserves more attention as well: the seemingly innocuous issue of protecting bees.
Believe it or not, the declining bee population, caused by climate change, exposure to pesticides, and constant habitat destruction, is a significant threat to global agriculture. Bringing more awareness to our efforts means more people can take a more proactive stance for this cause. For this reason, we continue to contribute $3 for bee conservation from each product purchased via our website through the Los Angeles Country Bee Keepers Association, which has been at the forefront of helping bee populations and educating the public since 1973.
As more and more people become aware of eco-friendly beauty options, we, alongside conscientious beauty brands, demonstrate that actual change in this industry is definitely on the horizon, making green beauty a truly sustainable option for all.